Video emails: The next great communication tool |

80 percent of all internet traffic is expected to be delivered via video by 2022. Communicating effectively and easily using video mail will move to the top spot in offering the most human experience possible in digital. This goes beyond customer engagement as it can improve internal team communication as well. Here are some tips about how you can effectively manage using video emails.

What is a "video mail'

Video emails are when we use email to send videos. However, the receiver watches the video within an email's body. This differs from emailing a video in an email attachment, or even as a hyperlink to then watch the video on the web. Viewing the entire experience takes place directly within the email replacing both long winded text and CTA buttons that aren't clicked.

How can I send a YouTube video to an email

Creation

Before you send an image file, you must prepare the video. You can go the professional approach to recording or if you're in a pinch, videos can be made easily using your webcam or phone camera. To determine your production approach, consider your audience. Videos that are aimed at a larger public will have a better production quality. For videos that are intended to be watched by a small number of people, or are to be viewed once at time, stick to lower-cost or older recordings on devices.

Video Email Software

Sending your Video Email

There are 2 main ways to mail your video emails. Each technique has a distinct layer of impact but each is simple and straightforward for those who decide to not use video email software.

• Upload your video as an attachment. When you have written the content of your email, you can click the paperclip icon. This icon, which is universally found on the toolbar of your email menu where you would select your font, size and text color. Select the video file that you would like to share and then hit "Open." After selecting your video file, send after the rest of your content for email is in place.
• Integrate your video within your email. If you are technologically adept and are familiar with HTML5 you could use a video tag in HTML5 to send the video within an email. Be aware that just 75 percent of developers utilize HTML5 and more than 35% of all mobile traffic comes from HTML5 videos. embed video into an email by using the following tag:

What are the key factors that make for a top video email software?

Options, choices, and did I say alternatives? Your software for video email will allow you to choose what you'd like to create, transmit, review and share your content. Here are some must haves while you research:

Customized creations

The software you use should allow you to share content very exactly like what you share on the street. The process should be simple and give you different options for how you'd like to create your recordings.

This way, your ideas are communicated with emotions in order to maximize engagement, creating a humanized contact point.

A real time saver

Video email software must help you save time and team time! Make training and onboarding a breeze with how-to instructional videos that educate both staff members and customers alike. Extend and enhance your instructional videos to aid in support efforts delivering a memorable customer first strategy.

Stay in the loop

You ought to be able get the 411 on every video recorded. This should include comments, replies to individual requests, as well as the entire time view information. Aim for a holistic look at all recordings that enhances your teams productivity and improves current workflows.

Security First

Make sure that your recordings are safe with cloud file sharing that automates the management of your screen recordings. Notifications and permissions for teams are a plus allowing the access of authorized personnel to your content as well as giving stakeholders visibility.

How can video emails be beneficial?

Videos are shared at 1200% greater frequency than links and text alone. Viewers are also able to retain 90% of messages when they watch it on video. This is in contrast to 10% when reading it in a text. This can be because videos can enhance the effectiveness of communication. They enable more details to be sent quicker in a more efficient way. Examples include video emails that eliminate the time to write, compose and proofread text. More importantly, videos allow recipients to be more confident in understanding the sender. It removes potential concerns on the possibility of misinterpretation because tone of voice and physical expression is at the center of the message. The content will be personalised to ensure you can convey your message clearly and with precision.

Video email use cases

Marketing professionals who make use of video grow revenue 49% fasterthan other users. This takes the concept of content marketing to new heights of participation. Video messages are often associated with client facing efforts, but they can also be used for internal strategies as well. Below are some of the most common applications to think about:

• Sales communications. Get the attention of prospective customers quickly by making sales pitches and follow ups to live. If you already have clients, make use of videos to build connections and build trust.
• Onboarding and training at a scale. Create screen shared step-by-step demos to customers, educational video content for new hires and welcome videos to remote employees.

Video email in Gmail

Gmail is most likely among the more popular mail platforms. It offers two options when sending a video via Gmail. You can attach a file to Google Drive to Google Drive or attach a image from the device which you're using for sending your email. Be aware that Gmail will convert automatically your video if it's over 25mb to an Google Drive link when you attempt to upload the file to an email as an attachment.

Video email in Outlook

Outlook offers two options to send videos by email. However, it takes a few seconds longer when compared with Gmail. You can send a video via hyperlink, or you can add the video in Outlook through the use of an attachment. Outlook's maximum attachment size is 20MB, making most video files big to be sent via email attachment. This option is perfect for large files to send.

In a growing hybrid world, video email is the go-to medium to connect with your audience, prospects as well as internal team members. In this day and age where our digital footprint can feel more authentic than ever and there's no limit to the effect we create genuine connections.