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What can you do to upsell? Create an Ad-Free Member for Your Website

Apr 28, 2023

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Remember when you last read a news story or, even more importantly, a preferred recipe you found on a web site. Advertisements can be way over the top.

In certain industries authors and publishers need advertisements to help monetize their content - whether readers are a fan or not.

And most readers don't. This is why almost every recipe website has the Jump to Recipe link. You can bet that these are the most frequently clicked links on the internet!

However, there's a silver lining of opportunity against the gloom of disdain hanging over your ads. The silver lining the possibility of upselling.

If you have your own WordPress website that is built on an ad monetization model, you've got an awesome possibility to turn free visitors to paid subscribers.

It's possible to do this easily, regardless of how or where you show your ads.

Low Hanging Fruits to use on WordPress Websites

can create an ad-free experience the people who read your blog will be grateful (and will pay) for.

You can easily hide your ads from the view of paid members. Because it is so flexible, you can create custom ad experiences that are based on the membership level.

For example, a recipe blog might publish all its content for free, including ads throughout. The options for advertising locations are:

  1. Sidebar Widgets
  2. Header Widgets
  3. Footer Widgets
  4. Blocks that are in-line
  5. Popups

So, in order to create value for premium members, the site owner may block certain or all ad areas from paid members.

Convert Free Visitors to Paid Members easily

For example, you can block pop-up and on-line advertisements for the members who are basic.

Your basic users would still see the sidebar or others located outside the content section. In addition, you could offer a plus or pro upgrade to hide all ads.

The structure might look like this:

  • Free Users who sign up for free will see all ads in header, footer, and sidebar and in-line with content as well as pop-ups
  • Basic - Visitors only see ads in footer, header and in the sidebar
  • Pro - Visitors see no ads

Strategies for Serving Ads on WordPress

First, let's look over the most popular methods of serving ads on a WordPress site - static insertion and dynamic introduction.

Static Insertion

This technique is ideal if you only have a single image or link to share as an ad. It's as simple as inserting the image, and then adding a link to it with Block Editor.

 Dynamic Insertion

It is the most common approach and allows ads to be placed within specific areas. A plugin or theme often controls where ads will show on. Often, a third party ad-serving network, such as Google Adsense, will determine what ads will appear.

No matter if you're using static or dynamic advertising, the strategies to block your ads from paid members are exactly the identical.

How to Hide Ads on behalf of Subscribers or Paid Members on WordPress

If you're looking for the ideal method of providing your readers a premium level, ad-free experience, you'll need to start with setting up .

It's the best method of controlling the visibility of content in WordPress. Let me show you the way I'm referring to.

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Begin to earn money for your content.

How to Configure for an ad-free experience

Installation is just as simple as installing any other plugin. Once it is installed, the plugin walks you through all the setup activities without difficulty.

There's been a great deal of writing on this subject, and we've got the following video tutorial for you to get you up and running very quickly.

Watch >> Setup OVERVIEW

The best Ad Management plugin for WordPress

If you don't already have a plugin or theme which can manage ads, you'll want to set up the plugin. Several free and premium plugins provide dynamic ads insertion. My favorite, and the one we use on , is AdSanity.

In the case of the illustrations that I've included in this article I'm using the second preferred ad-management plugin, Advanced Ads.

Using Rules to Remove Ads for Members

Now that you've got the software installed and set up the system, you can set up your ad-free rule. From the admin panel go to -> Rules and create an entirely new rule. Use the Partial rule type to create this.

On my Sandbox website I'm using two levels of membership: Premium and Executive. My rule is set to limit the content I offer the Executive membership. I intend to hide ads from people who have joined the Executive membership.

In the above image, you can see example shortcodes that show or hide content based on this rule. Let's get started.

Utilizing a shortcode to hide ads by hiding them on WordPress

All the popular Ad Management plugins allow you to deliver ads with shortcodes. For this instance I'm using the free plugin Advanced Ads.

However, this process can be accomplished using our suggested software, AdSanity, as well as virtually any other ad-management plugin.

Place your ad shortcode wherever you wish to show ads. Wrap it around the Hide shortcode. Here's what it looks like with an ad inline between paragraphs in my fictitious blog.

This method hides the ad content from the view of my executive level members. Anyone not a member of the Executive level will see the ad. As an example, in my case, Premium members will still see the ad.

You can see ads within the sidebar too? It's a widget I'll teach you the best way to manage ads in widget areas next. First, let me show you what my Executive Members experience when they read the same blog.

Utilizing Protected Blocks to block ads using Protected Blocks to block ads WordPress

After installing , you'll see a newly created block item that is called Protected. This is a secured block. It gives you control over almost any element of content in WordPress.

It is possible to add a secured block within a blog post, webpage, course lessons, or the form of a widget. The AdSanity plugin lets you add an advertisement or a group of ads into a widget as well.

To hide advertisements inside a widget, create a block that is protected to the widget. That's how you can do it with Divi.

In the WordPress Admin Menu go to Divi->Theme Customizer. Choose Widgets Then Sidebar.

Once you have added the secured block, just configure it to reference your desired rule. Be sure to choose the option to hide information from the members that are in the rule.

The next step is to drop the ad/ad group to the blocked block. Be sure to save the configuration and test it out!

The wrapping up process

You can see that makes content control a breeze. If you're using ads to make money from your blog, you need . Imagine earning consistent, steady income from paying users or subscribers.

This is a simple way to increase the number of your loyal readers. This doesn't need a lot of work. One of the most challenging aspects could be deliberating on the amount you'll charge for a membership...

What is the cost to charge for Ad-free Membership

It doesn't require many paid subscribers to make this all worth the effort. You should set a target to determine how many repeat visitors you'd like to convert into paying members. Would you like to only convert 20% of your regular users to join?

To see a fantastic instance of this method that is being used, take a look at my personal most-read recipe blog, 40Aprons. Of course, they're also among our most loyal customers too.

Watch NOW >>> > > 40 Aprons CUSTOMER STORY

Do you have any concerns about ways to boost sales through the creation of an ad-free version? Let us know in the comment section!