What exactly is Live Streaming? (Definition & Examples) |

Live stream streaming (or livestreaming) has become so common that 30percent of internet users watch a live stream each week. It's possible to stream and create live streams with several different devices and software It's also simpler than ever before to get started.

In this post, we'll teach what you must be aware of concerning live streaming.

• The following article explains what live streaming means (including an explanation of the technical aspects).
  
• HTML0 We'll provide live streaming stats and other the most important landmarks.
  
• The discussion will focus on the benefits and examples of live streams.      
  
• and we'll show what you'll require to make your own live stream.
  

Turn a livestream into profit. Take a look at the platform which has one of the most active communities, with an aggregate worth of 1 million dollars.

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What exactly is live streaming?

Quick live streaming definition

Live streaming refers to the process of showing your viewers on live video in real time. It was in the past was available only to media who had the capability of broadcasting live for their audience.

But, over the past few years, the live streaming has become a huge hit across the internet as more users have been able to make and watch the live stream at home and without an expensive studio for TV.

What is live streaming... technological

Coding
    The camera is able to input the raw digital image. The images are, however, too big for streaming effectively. So encoders (software or hardware) transforms the video in the speed of light and then converts it to codecs (ie. h.264). The result is that the size of the file gets smaller and stream-ready, which is standardized so devices comprehend it.

Compression
    The video can be split into what is known as I-frames or P frames. They're also known as B-frames. I-frames are a little similar as a normal JPEG image. They include a complete frame of images that contains the entire image's details.

B-frames and P frames function slightly differently. They are only capturing part of the video that is changed by the tracking of motion vectors. This makes it easier for the file to compress and quicker to watch. In a YouTube video, in which a voice is spoken with an unchanging background it is likely that the bulk of the background's pixels won't alter.

• P-frames (Predictive frames) only need to encode the motion and changes in the face of the speaker, as well as movements of the body by analyzing the previous frames.
  
• B-frames can be even more effective as they are able to reference prior and subsequent frames, resulting in a complete photo.
  

Internet speed
    Live streaming is also dependent on a constant stream of information. This is called bit rate, which is the quantity of data that your device is able to stream every second.

• HD (HD) video needs 4 to 4.5 4 Mbps
  
• 1080p requires 4 to 6 8 Mbps
  
• 4k requires 15-25 Mbps
  

Live streams are live and the speed of uploading has to match the amount of data the stream transmits.

Viewers do not need the identical speed. The quality of video players is reduced when a connection is slow or if they buffer (downloading two to three seconds earlier) to make the stream smooth. Additionally, we utilize Content Delivery Networks (CDNs)--this copies your file in real time to a server that's nearer to the viewers of your video, as it requires information to be transported over longer distances.

Latency

The video may not be live. It's almost always just a couple of seconds delayed. This is known as latency.

Live Statistic streaming

• 30percent of the internet users view live streaming every week.
  
• The most popular live streamed content is breaking news (34 percent) as well as live sports (29 percent).
  
• 91.7 percent of internet's users globally view live streaming all through the month.
  
• 52 percent Of TikTok subscribers prefer watching live-streamed content.
  
• Smart TVs may be the top spot to stream live media (35.3 percent of streamed content).
  
• 28% of all videos online watched online live streamed.
  
• Live streaming that was the longest in time was over 624 hours, from the Zhejiang Luyuan Electric Vehicle Co., Ltd. in China.
  
• Record-breaking live streaming and the largest number of viewers is currently held by the Spanish streaming service Ibai, with 3.44 million Twitch users on its La Velada del Ano (3).
  

How live streaming became possible (Timeline)

It's difficult to include all aspects, but here's a quick timeline of technological developments which allow live streaming.

In the 90s, technology allowed "packets" of media to be streamed and rendered before downloading a complete archive.
    1993 - 1993 1993: 1993 - 1993: MPEG-1 compression standard is released, enabling practical video streaming
    1995 - The firm Starlight invented the first video streaming system using satellites.
     1995 - First internet radio: Radio HK.
    1995 1995 RealPlayer debuts, and becomes the first major stream media player. Then, it is added as an option for Windows 98 installation.
    1996 - Real-time Transport Protocol is invented, establishing an infrastructure for the transmission of videos and audio across networks.
    1998- Starlight presented the first internet product for conferencing.
    1999 - 1999- Victoria's Secret fashion show is among the very first live streamed shows that has the potential of 1.5 million spectators.
    2002 2001 Flash Player adds video capabilities which allows embedding videos.
    2007 - The launch of Justin.tv (later changed to Twitch) featuring Justin Kan and cameras all day. It was to grow into many channels that allowed viewers to broadcast.
    2009 - - Both Ustream and Live stream were launched
    2011 2012 YouTube added live streaming to its offerings. The service was launched in 2005 (fun detail: the very first video was named "Me at the Zoo"). Facebook started live streaming in 2015 and added Periscope in the year 2015, and Instagram in 2016.

Live streaming benefits

Live streaming is a great way to stay entertained.

• Super-interactive Viewers are not able to only watch live, however they are able to usually chat, ask questions, and give feedback in various ways.
  
• Absolutely imperfect, aside from edited videos where a content creator may be pressured to improve, live streaming isn't able to achieve this (at minimum, at least at the moment). This means that live streams are more natural as well as entertaining.
  
• It is also less time-consuming: There could some preparation and set-up, but live streams tend to be shorter than the work required to make the movie you'd like to make. This may involve editing, writing, reshooting or any other type of editing.
  
• Costs of production are much lower. The majority of the time it's less work to get started and launch.
  
• Recycling It's possible that you alter and trim the stream live to various purposes and formats after the actual event, or making a video or a video.
  
• There's an urgency. Live streaming makes the experience more urgent. Even if it's someone who uploads their video after the event, having the option to watch live makes you feel special and helps to increase the number of viewers who watch it.
  

What are the requirements in order to live stream?

There's an awesome overview in this video to help you get the ball rolling using live streaming!

This is an overview of live streaming options available for creators. .

To live stream, you need:

1. AV source

The best part regarding live streaming in the present is that it does not require expensive technology. Smartphones today have all the features needed for live streaming.

Below are some potential videos to consider:

• Videos on phones Most phones are able to create HD videos. Some newer phones can shoot 4K videos. Make sure to note that the rear and front camera could differ in their terms of quality. Both cameras are likely appropriate for live streaming. It's the easiest way to stream using your mobile.
  
• Webcam: Some streaming software users choose to utilize either the internal webcam of their computer or an external webcam. This would be to stream live via laptops or computers.
  
• Professional cameras: Experienced streamers generally use professional cameras, such as DSLRs to stream live. These cameras can connect to mobile phones or laptops and will send higher quality videos, as well as letting you pick the lenses that most suit your preferences and preferences.
  

And you'll need the sound! There are a few alternatives available

• Microphone built into your PC or phone (not suggested) Computer and phone microphones remain far away from your mouth during streaming live as they are often poor quality sound recorders. You should pick among the options listed below.
  
• Wireless or Bluetooth headphones position the microphone near your mouth, improving audio quality, while also reducing background disturbance. The device you select will typically be an improvement over your device's microphone built into the device.
  
• Lapel microphone Lapel microphones are clipped to the collar on your shirt. It listens for sounds near your mouth. It results in better quality. The mics are wireless and wired. Some premium microphones are equipped with features such as noise cancellation.
  
• Shotgun microphone (also known as the shotgun microphone) sits distant from you (often it is connected to the uppermost part level of your camera) and records sound directional from your vocal.
  
• Condenser mic for your desktop : More streamers these days are using desktop condenser microphones, for instance, the Blue Yeti that plugs directly into your PC and takes audio straight that comes from the mouth of your user.
  

Here's a few additional tips for stream live to improve your game.

2. Software for streaming (optional)

It's not always required since you are able to live stream directly from large platforms. The software for streaming could help those who are looking for:

• To share the screen of a computer for sharing, whether it's games or slideshows.
  
• to use multiple cameras (ie. different angles).
  
• To overlay graphics chat boxes, logos, or even cards.
  
• To mix different audio source (e.g. music).
  
• for streaming on multiple platforms at once (e.g. Facebook + YouTube plus LinkedIn). ).
  

As an example we discussed this platform StreamYardin our post on Zoom Alternatives. It has the ability to perform a range of different items.

3. A live streaming platform

It's pretty straightforward. You need the right streaming platform to support streaming. This includes YouTube along with Twitch.

Or come try ! Mighty allows you to live stream using your phone or using the Mighty application, or you could even create your own application using a brand name that you can broadcast live on. It is easy to make money from it and charge per stream or set up the possibility of a subscription with streaming built-in.

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Live streaming can be beneficial to firms

If you're a proprietor of a business that wants to expand, then it is important to understand the advantages that live streaming can bring. Live streams may not appear like the polished or perfect version of the promotional videos you worked on, but live streaming is more unique.

We've already mentioned that it helps create a relationship between your audience and you which is authentic and unscripted and is an enormous advantage for your company. Furthermore, live streaming gives the potential to be thrilling and unpredictably (in the most effective way). ).

These are just a few additional advantages that live streaming can bring to companies:

• Event organizers can host events that do not require location or space Live streaming allow companies to hold virtual gatherings and debates without having to have everyone within the same location.
  
• Create educational opportunities Live streaming can provide an opportunity for adding value through the teaching process! Live streams can be used by businesses (especially in a webinar format) to inform customers about their products and create branding awareness.
  
• Viewers can view the live stream at any time from anywhere. anyplace in the world. watch the live stream on the internet and device. Live streaming brings your viewers closer and makes it easier to join them.
  
• Earn from ticketing and events Businesses can create premium digital products like live streaming to generate revenues, by selling tickets and giving them away.
  

Use your live stream to sell. Provide your viewers with something of value and teach them skills that inspire, encourage your customers, and keep engaged. It's the only way to ensure that live streaming is effective for your company.

We are awestruck by live streaming and that's why we've added live stream feature to all of our plans.

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Live streaming examples

There are some huge old live streams. Examples include:

• Michael Jackson's funeral was one of the streams live that was watched by the most people at the time (2009).
  
• The year 2012 marked the final time NASA live streamed the Mars Curiosity landing. There are still regular NASA live stream in space.
  
• In 2014, users on Twitch engaged in Pokemon along with commands given by the chat. The following day, it was estimated that 1.16 million users played and that 55 million watched.
  

They are simply fantastic! Live streaming can be a powerful way to make people more connected. We also host an own stream, People Magic Summit, with famous creators and community leaders (this year's participants included famous people like Marie Forleo, Nathan Barry and Amanda Goetz). It's possible to replay the live stream on our website!

Here are some general examples of how live streaming might look like:

• The Mighty Network host announces a daily challenge through live streaming every Monday.
  
• Live music is performed by a performer via IGTV and TikTok and plays a mini-concert for viewers.
  
• Gamer's play Roblox as well as Fortnight and broadcasts to viewers.
  
• The college offers an online course that is virtual that is taught through live streams.
  
• An influential thought leader speaks to one of the members on LinkedIn live on the internet about an imminent book release.
  

You can now read: 11 of the top Communities Engagement Strategies

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