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What happened what happened when Ellen Daly Sold Over 2000 workshops in just 4 months by using Instagram

Nov 11, 2022

In 2021, Australia-based Ellen Daly wanted to create designs for her baby's nursery.

After she discovered images of textured artwork on the internet Then she fell in love of this medium. At the time she first came across it the son she had was nearly two years old and she was expecting the second of her children. Evenings, when she was home with her child she would create artwork that was textured. The texture allowed her to spend the time for herself and develop her artistic talents.

In Jan 2022 she began an Instagram account named Sundown Lines to share her work of art. It quickly grew to more than 5,000 followers. She then began to sell her pieces that are designed to be inspired by nature to collectors across the world. "Art was a passion which I took up to pass the time', and suddenly I found myself booked to the max due to the demand," Daly says. Daly.

However, even though Daly was not an artist with any previous experience, she believes herself as an artist. she worked as an educator in the elementary schools as well as a lover of drawing as a child. As her children were growing up, Daly was not keen returning to work. Her only option was to produce and then sell her artwork to cover the cost of living. The summer of 2022, she decided to grow her art-related business through online courses for training.

She now sells two courses: her initial course named"The Textured Art Workshop, teaches artists to make art in a way. Her second course, called the Business Growth Workshop, teaches people how to grow their business within the world of art. After launching her first class in the year 2012, she's increased her Instagram following to more than 109,000 and has sold less than 2 000 classes, generating approximately $72,000 USD. "It's been a kind of wild ride and the results have been amazing," she says.

In this article, Daly shares her top secrets for growing her business within less than 4 months

Skip ahead:

     She utilizes Instagram reels for sharing her creative process    

When she launched her first course, Daly's goal was to make four workshops every week. She decided to go with e-learning instead of other platforms because she believed it was affordable and user-friendly.

"I did not know the size it could get. Within the first month we've sold 400 units, and that's about $18,000 in USD. It was much far more than I could ever had imagined. ."

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An HTML0 blog post that is shared with Sundown Lines (@sundown_lines)

The primary factor in selling online classes is Instagram. In order to increase her following, she regularly posts material -- particularly reels on Instagram that offer value to the fans. "Since publishing more of my creative process as well as the online classes my following has increased tremendously," continues Daly

The reels that she employs showcase her intricate art process in close proximity, with humorous songs and lyricsThey entice viewers according to Daly. They encourage their followers to buy her art or create their own with the online courses she provides. "A number of people get interested in my art after viewing my process," she explains. "They want to know what materials I am working with and what I do when creating my art ."

     She has two magnets for lead    

Daly creates leads in two ways: through Instagram content and ads on Facebook.

In Instagram she also includes hyperlinks to her workshops in her Instagram bio and through her posts. "The majority of leads come via Instagram," she says. "Instagram is my primary source of income ."

There's also a Facebook advertisement that functions as a lead-generator. It's been proven extremely lucrative and brings people directly to her website. "The advert on Facebook includes a video that contains little fragments from The Textured Art Workshop," Daly says. Daly.

     Her courses are sold prior to designing them.    

When she was creating the content for both of her classes, she ensured that they were prior to their launch in order to ensure that the readers were intrigued by the content she had created.

The initial of her classes her first course, The Textured Art Workshop, was sold on July 4 before being officially launched on July 12. Her next course, The Business Growth Workshop, was pre-sold on August 22 and officially launched on September 16. It's a shame that she did not have enough time to write the material between the pre-sale launch and the official launch date. "I faced a tight time frame to develop all the materials for the two workshops and the launch, however the way that I thought about it, it was an excellent thing since it put pressure on me to finish these assignments," she says.

Additionally, the fact that the courses were made available through pre-orders helped to ensure she had the opportunity to build hype before she created her own courses. The course even had a pre-launch discount that incentivized the people who followed her to sign up for the course.

"Even though I had thought about the exercises, it was beneficial to give me some input regarding what exercises I could incorporate into the workshops Based on the questions people were asking during the route."

     She prioritizes accessible pricing    

Daly is a firm believer of pricing that is reasonable.

To arrive at the right cost, she claims that it took trial and error; at the beginning, her workshops expensive than they are today. But, as her website is connected to Shopify, she could see that the higher price led to more carts being unfinished when they were completing their purchase. "When I reduced the cost by a little before putting the cost at a price that was more affordable to the public, sales increased," she says.

Since many of Daly's followers are only beginning with their own artistic journeys, Daly discovered it's better to provide more workshops at an affordable price rather than selling less with a more expensive cost. "I would like the classes to be reasonably priced," she says. "Especially in the case of students who only need to design one work of art for their own homes. ."

Instructors also allow students to combine the two workshops together. Presently, the Business Growth Workshop is already discounted. In the future, she'll announce an offer for bundles which are discounted in order so that people can purchase both courses at the same time. "This is an excellent option to drive the number of sales"" she adds.

She suggests that those who develop online courses, experiment with prices in order to find out which price will suit their customer base the most. It is also recommended to keep going and be ready for the fluctuations and downs of the sales of online classes. "Some times, I'll get up and discover that nobody has purchased my workshop, but the next day, I'll experience the highest number of numbers of sales," she explains. "It's all both up and down. You have to just persevere until eventually you'll realize the rewards ."

     She hosts to a large international audience    

The majority of the people Daly caters to is female. Despite living in Australia many of the customers are within the US. "Most of my customers come from overseas," she says. "I believe that I've sold my workshop on all continents. This was quite unexpected. ."

To enable her international clientele to reach out to a wider public The Shopify integration allows her to show the price of the workshop in the currency of the customer. "Once we joined Shopify with Shopify it was possible to view the currencies show properly to them," she says.

Additionally, she provides subtitles in multiple languages for those who are not English-speaking. This makes her classes even more accessible to those living around the world.

     She simplifies the creation of web-based content    

To create the course for an online workshop, Daly started by drawing out each chapter. "I made notes of the subjects I was planning to include throughout each chapter," she says. "Then I moved on to the filming ."

The videos were recorded using her iPhone at her home. Following the filming of the videos, she created an easy-to print guide that would help to communicate key details to students. "I collected bits of every video and included it in my print-friendly guides," she says.

The husband of her, who is employed in IT was her "technical helper,' and assisted in filming, editing videos, and uploading them on the site. Now, he works at the full-time job of her company.

     She utilizes the feedback of students    

Facebook aids her in growing her business for a number of reasons.

Her primary Sundown Lines Facebook group, open to anyone, is home to more than 1,000 people. In addition, she runs two Facebook groups that are private which are dedicated to the Textured Art Workshop and one to promote her Business Growth Workshop.

The comments in the Textured Art Workshop group helped her assess interest and what they would like for her next work. As an example of this, feedback from the Facebook group was what prompted her to develop her Business Growth Workshop. "A majority of those asked me to grow my business that is thriving in textured arts," she says. "That was an excellent source of feedback I used to design my next workshop."

In the future she's planning to launch additional courses in response to her student's feedback. "I've been able to get a large number of members who are part of my Facebook group ask for different styles of textured art," she says. "I'm just using their comments to inform me of what to create next ."

There are two separate Facebook groups. One of them is dedicated to her Textured Art Workshop and one specifically dedicated to Her Business Growth Workshop. The Facebook groups - as well as email -are the way she interacts with students. Through the feedback she receives through these Facebook groups, they let her add extra information to her workshops.

"If you're concerned about something that comes up frequently within groups on Facebook and I'm able to address it, then I go back and make additional modules, as well as send out emails that address these issues and help users."

     She is able to be flexible to the needs that her parents have.    

Following the model of Daly her goal is to be visible on Instagram and in the Facebook groups she has created so that her classes will continue to be popular.

Presently, she's content with how she's turned her love of leisure into her husband's full-time work. "It's something I've didn't think would ever happen," she says. "My husband and I went to work full-time, which was stressful and work schedules to being able to stay home with our children and earning more income within an ."

"We took a break this week, and made exactly the amount you could have earned by working at the house," she continues. "To be able to do that was incredible ."

If you're hoping to turn your passion into a profitable company, you can create your own internet-based course. Sign up for the course today.

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