What is it that Nick Huber of The Sweaty Startup is tearing back the curtain on what it takes to be an effective entrepreneur

Discover how the creator Nick Huber uses his experience building a successful small business to help other entrepreneurs succeed by providing content and training.

Small business proprietor and investor in real estate Nick Huber started his Real Estate Masterclass by creating the result of a Google document.

A week later, he'd written 10,000 words.

Three and a quarter months later, his course was set to go live.

"I didn't overthink it. I did not spend too much time in the vegetation. I was able to get it cleared," Nick explains.

The course took off. Nick was able to make $350K through courses sales within the initial month.

Yet, such sales aren't all that sudden. nowhere.

Read on to learn the ways Nick grew his audience by making his work public, as well as his strategy for launching his courses and tips to other creators.

Let's talk about "unsexy small-scale businesses"

Nick doesn't believe in keeping secrets.

As the founder The Sweaty Startup, he is the founder. The Sweet Startup , he shares a behind-the-scenes look at the process of running an effective small-scale business via the newsletter, blog and Twitter account, as well as his YouTube channel podcasts, online course, and communities on the internet.

But Nick hasn't always been an artist.

Before starting The Sweaty Startup, Nick was already an established small business proprietor. He founded a storage for students business along with a friend in his senior year of college. Storage Squad expanded to 25 colleges; and in the tenth year they sold the business for seven million dollars.

Along the way, Nick realized that there aren't many resources available regarding building what he refers to as an "unsexy small business". Nick decided to fill this gap by going public: sharing his insights from growing a successful small business while navigating the market of real estate investments.

In the year 2018, Nick was on a mentorship call with his little brother, who runs his own small business, at which point the spark of inspiration struck him. The Sweet Startup podcast .

Nick was sharing the things they learned in the process of building his own company. If Nick's brother was receiving lessons about Nick's experience I'm sure other small-business owners were hungry for that type of information.

"I'm really enthusiastic about small-scale business. So I started creating content around the thesis of "unsexy business"."

"A majority of the content on entrepreneurship is tech, startups, Shark Tank, and innovative ideas and innovations," Nick explains. "And I'm to the point that the way that most people are wealthy in our small towns, in our neighborhoods, is by doing boring, small-scale businesses."

He launched The Sweaty Startup Podcast to share "the principles of strategies, tactics, and strategies employed to build successful businesses."

In the meantime, Nick started writing articles about entrepreneurship, small businesses and real estate through his website . After a few years, he added a newsletter that included exclusive content as well as offer his course to his subscribers.

Today, the podcast contains more than 300 episodes, and 1.5 million downloads. In addition, the newsletter is averaging 22K readers.

The majority of these people discovered Nick via Twitter and he increased his following to 245K tweeting insights in the form of a "self storage operator and owner of a tiny, unassuming biz".

Transforming Twitter into the top of the funnel through the transparency

While Nick produced his content, he saw that he needed to build an audience of other entrepreneurs.

"The most challenging thing about being an entrepreneur is it's a solo journey."

The time spent using Twitter strengthened Nick's conviction that the lack of entrepreneurs sharing truthful insights about what it requires to build a successful company.

"I consider there's an image of entrepreneurship. You know, you've gotta remain secret about your business," Nick says. "You do not want to divulge the things you're doing, or people will steal it."

In the end, Nick began tweeting about his experiences in real estate and small-scale business. Nick shared "an inconvenient amount" of information on how both he and his business partners, Dan, ran their business.

Dan was naturally a little bit skeptical at first.

"When I first started writing about and sharing information about our company, Dan called me and said, 'Nick, you gotta explain this to me. What do you gain by telling people how we do business?'" Nick recalls.

"I thought, Dan, you don't understand. I've met other people doing massive actions. They're beginning to trust me. I'm beginning to establish a rapport with them. It's my belief that it will accelerate what we're trying to do. I listened to him."

Nick's gamble paid off: He has more than 245K fans and 20 million impressions per month on Twitter. It is the "top of the funnel" for Nick Huber's brand. Huber company".

As his audience grew, increasing numbers of people contacted Nick for real estate investment advice -- to the tune of 30 messages each week. It was evident that many were eager to learn more from him.

And Nick was prepared to help them.

Then, ship and repeat the process until you have something perfect

In the knowledge that there was a crowd eager to learn from him, Nick focused on getting the message out to thembut without rushing to make the course perfect.

Nick earned $350K from course sales during the initial month.

"It's not for everyone," Nick acknowledges. "It's for people who are really serious about the purchase of a house. If you are committed to making real estate investment a part of their life."

Today, Nick relaunches his masterclass twice a year. The content is kept updated and current, making it an evergreen asset for those who put their money in the course. "I've likely spent two times as much time working on it, making it better by adding sections, and changing areas," he says.

The instructor can monitor students' growth and see how they interact with the material, helping to ensure that they are getting the right information to succeed.

"I can't think of something I don't love about right now -- it's great," says Nick. "The value prop is phenomenal and the cost is amazing."

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Nick's suggestions to fellow creators

Nick offers two suggestions to his fellow entrepreneurs:

Build an audience

Make an online course

You don't have to do all of them at the same time: "When it comes to making a course to write even if you don't have a target audience, it's still important to clear your ideas."

Nick says the importance of writing content for courses to help him organize his ideas around a subject and find the gaps in his understanding.

For a company to grow, though, creating that content won't be enough. It requires an audience to be able to share the content with.

"If you want to make money, you need an audience," Nick advises. "I was thinking that people with large followers on social media and YouTube made content solely to have fun. I wasn't aware of the extent to which it could help boost your profession."

"I realized that sharing more and more my story, the more my circle increased and I met wonderful people willing to partner with me, work with me, teach me, and be friends with me."

"Opportunities come from people, sharing their knowledge, sharing and collaboration. The web is the best place for that to happen."