What is the best landing Page Conversion rate?
Websites can be really effective selling tools, generating new leads 24/7, even while you're sleeping, on vacation, or performing other tasks that aren't sales related. The key to getting high performance from your website is to design strong landing pages that are high in conversion rates. What counts as a good conversion rate for a landing page? Take a look at this short but comprehensive breakdown of aspects that affect how potential clients arrive at your website and the best way to get visitors to click the next option that can lead them to becoming an actual customer or lead!
Are you aware of what you want to know? Get it right here:
- Formula for conversion rates
- Factors affecting conversion rates
- Tools to calculate conversion rates
- Examples of optimal conversion rates for industry
- How to improve conversions on websites for landing
- How can you generate more traffic to websites
- Other crucial metrics to consider for your site's
- Conclusion
The conversion rate formula
Before diving into the details of what constitutes a great landing page conversion rate it's essential to understand the formula for calculating this percentage.
(Number of visitors or number of conversions)*100 = Conversion rate percentage (%)
The amount of people who visit might be something similar to:
- How many views the page had received
- The number of times an element of the web page has was exposed to
- How many viewers saw a paid ad
The real "conversion" may be whatever that you believe is relevant to your business' expansion, such as:
- The purchase of a brand new course
- Template downloads
- Forms can be filled out to get more details
- For requests for a private session with a coach
Important to note that conversion rates are usually described in terms of percents. It is the goal to make this number as high as it is possible!
In the following segments, we'll go over how you can boost the conversion rate of landing pages.
Main factors affecting conversion rates
The ability to determine how to monitor and impact conversion rates will assist you in determining a good conversion rate is for your website. Test these aspects to try and generate higher results.
Referral and traffic sources
The number of visitors to your website is the amount of users actually visited the landing page. It is important to analyze the statistics of unique users, rather than the overall traffic, since you could have had some people visit your landing page multiple times in a given time frame. By measuring just the unique users, you'll have an accurate estimate of the conversion rate.
Sources are places from which you get website traffic from. Examples:
- Social media platforms that direct to your destination page
- Organic keywords that result from SEO (SEO) effort
- Other sites that have your website promoted or hyperlinked to a webpage
Calls-to-action
Having an effective call-to-action (CTA) will help people get to your desired action once they've hit the page. A CTA is usually a short prompt to encourage people to move on that appears as a button, or a hyperlink on your website's landing page. Some examples of great CTA's include:
- Book a call
- Share your story
- Let us know more
- Join the conversation
- Discover how to proceed.
- Make an account
Follow the link down below for more information about how to test which CTA works best for your audience.
Website design
- Colors, fonts and other stylistic decisions
- Utilization of media such as images, audio, or video
- Copywriting that is appealing to your target audience
- Speed of loading pages (make it as speedy as you can! )
- Security of the website
- URL size, and reliability (best to use slugs that are short whenever possible)
How do you calculate your conversion rate for your website
If you decide to keep your website builder and marketplace or CRM apart from each other, you'll need to rely on various software and calculate the conversion rate manually. Google Analytics is a go-to tool for marketers due to the fact of how easily it ties with most sites as well as how reliable the data is.
Examples of ideal conversion rates for industry
Semrush is an example of a marketing software that is able to determine the conversion rates of your rivals. It's a good practice to monitor what your competitors are performing as well as the messaging they're utilizing because it's the most precise depiction of a high-quality landing page conversion rate for your niche.
| Industry/Niche | Average Rate | Median Rate |
| Real Estate | 7.8% | 2.4% |
| Software-as-a-Service | 9.5% | 3.0% |
| Family Support | 9.0% | 3.0% |
| Home Improvement | 7.2% | 3.8% |
| Legal | 14.5% | 5.4% |
| Fitness and Nutrition | 13.2% | 5.6% |
| Finance & Insurance | 15.8% | 6.2% |
6 Ways to boost your online conversion rates
A/B test
A/B testing is an important procedure to constantly improve the page's landing. How it works is by picking a minor detail such as the colour of the CTA button, headline, or even the place of the area for filling in forms making variations of your landing page, with this element changed. After that, test all the versions of the landing page over a period of 2-4 weeks to determine which site had a higher conversion rate. After the testing period, proceed using the most efficient option.
When doing A/B testing It is important to run just one test at the time, to maintain a control page that doesn't get altered, and keep track of your experiments in the future for further learning.
Differentializing calls-to-action
For example, alternatives in place of "creating the account" include:
- Join here
- Join today
- Click here to join
- Login
- Get started
Reducing website load speed
Google offers a tool for free named PageSpeed Insights to assist you in measuring your speed of loading pages and find areas of improvement.
Cart abandonment emails
Many e-commerce platforms and tools will help you determine if shoppers have added a product into their cart but failed to make the purchase. It's a low-hanging tree to target clients and get them to follow-through. Some tactics that might aid include:
- Promoting a discount on their order
- Reminding them about the value of your offering
- Sharing that the product in their cart has in low stock or has a limited edition status
- Inputting information to reach you in case they're having technical difficulties
In case your lead hasn't added their email into the cart as of yet, you can also target them using website cookies.
Exit intent pop-ups
One of the best ways to increase conversion rates is to try and keep your visitor on your page. Exit intent pop-ups are a kind of site-wide advertisements that are only displayed in the event that users are about quit the site. These ads can contain limited edition offers, discounts, product tours, or free samples of your content to download. If the lead doesn't end up converting into an actual customer then you could make use of their email address in a future nurture campaign.
Reducing the amount of field fields in forms
Having a webform for your landing page necessary for collecting contact information. But, asking your customer to fill in too many details may discourage them from filling out the questionnaire (and therefore you'll lose the opportunity). Reduce the amount of fields from 11 to four can boost conversion rates by 120%.
How do you get more visitors to your website
Like we said earlier, the traffic you receive from your site affects your conversion rate. However, even if you maintain your conversion rate constant, boosting your website traffic will allow you to achieve better result on your preferred CTAs.
A few ways to increase the traffic to your site include:
- Organic traffic is generated through SEO. Writing blogs, whitepapers as well as glossaries could help visitors find your page through search engines like Google, Bing, and Safari.
- Advertise with paid ads through search engines and social media, and direct any traffic that is paid towards your website. It is possible to apply conversion rate optimization to your paid advertisements also.
- Post on social media for more organic traffic. Make sure to focus on the platforms that your intended audience goes for new information.
- Make use of QR codes at live occasions to sign up new members or create accounts or book meetings for possible leads.
Other important metrics that you can use to determine the success of your landing page
| Metric | Description | Goal |
| The bounce rate | Measures how many people are actually staying on your website after clicking on it. If they don't stay long enough to visit your website then it's likely that your contents don't match what they were expecting from the referral source or there is a loading problem on your page. | Reduce this as much as you can. |
| Time on the page | Determines the amount of time people are spending on your page. If they're not spending long, it's likely your content isn't appealing to them, or slow page load speeds. | Make this as high as you can. |
| Referral source | Determines the number of people who are coming from various sources such as social media or other websites. | This can be used to figure out which channel to put more money to increase web traffic. |
| Mobile vs. desktop | It measures the percent of visitors who visit your site on a computer, smartphone, or tablet. You also can see what type or model of device the users use. | Utilize this for optimizing your page appearance and load speed, based on popular device types. |
Conclusion
Designing landing pages optimized to get the most conversions is important for generating an increase in return on investment. Understanding what competitors are accomplishing in terms of conversion rates, and experimenting with your own on-page content could help you get an effective conversion rate that is relevant and worthwhile for the industry you operate in. If you are growing your business, don't forget to continuously review your website metrics, bring in new web traffic and perform A/B tests to determine which one is most beneficial with your intended audience.