What is the best way to collect testimonials to Grow Your Membership Site
Contents
- Why Are You Bothered About Testimonials?
- Ask at the Right Timing
- Make It Easy for Your Members
- Have your Members share their experiences
- Text is good But Video is more effective
- Publish the Testimonials On Your Website
- Final Thinking
A great way to increase the number of members in your membership program, whether you're starting from scratch or are already well established, is to publish the testimonials of your members on your site.
If used in the correct manner, testimonials can make your membership program look more credible and help highlight its best features.
You can also offer visitors an element of social proof that convinces the reader to bet with your website's information.
Although there's a lot to gain from adding testimonials to your site for membership, gathering and publishing the feedback of your customers isn't easy.
However, if you follow the advice in this guide, you should be well on your way to growing your website's members through the use of testimonials.
What's the point of all these testimonials?
To summarize that positive reviews can have a powerful effect on the efficiency of your site's membership which can help turn the majority of visitors to your site to paying customers.
If used correctly, testimonials could answer questions your potential members might ask, demonstrate your experience and knowledge, and signal you're safe when entering payment details into your system.
If you're happy with your membership site and its contents, there's no reason why you shouldn't publish testimonials on your website. So to help you begin, this manual contains tips and advice about how to collect and use testimonials to grow your membership website.
Let's begin...
Ask at the Right Time
Because of the numerous benefits of publishing testimonials on your site, you may consider asking for opinions from your users immediately. However, in this instance not being proactive in this manner isn't an ideal option.
Instead, give your members enough time to gain access to your website as well as, if needed request assistance. After they've had the chance to benefit from your membership site and experience high-end customer service, they'll be much more willing to - and more ableto give genuine, positive reviews.
Help Your Members
Although you can send off an email to your members, asking to share their thoughts on your program for membership, this approach probably won't yield the best results.
You should instead try to make it as simple as possible for your members to leave comments.
It's not just about giving you the chance to collect what kind of feedback you're looking for however, you also have the option of using the more sophisticated features of a plugin to add feedback fields to your forms , which allow visitors to review your website at the touch of the button.
Now that we've covered how to get feedback, let's take a look at the data you can try to collect from your customers...
Ask Your Members about Their Erfahrungen
For you to get the sort of feedback that could be used as an effective testimonial, you need to be sure to ask the appropriate questions.
Instead of simply asking your members what they think of your membership site, encourage them to discuss their experience.
You can ask them questions that will encourage them to discuss why they decided to sign up in the first place, how your program helped them and the results they saw following the advice you gave them to the field.
Another suggestion for inquiries to inquire about is whether they had any reservations prior to signing up and, in the event that they did, how your membership site addressed their concerns.
You could also ask whether they'd be willing to suggest your program and, in the event that they would, who.
Keep in mind that you do not have to publish all of your feedback. However, the more questions you pose and the more information that you'll be working with.
But, be careful not to overdo it by asking too much from your members or you risk becoming overwhelmed and not being able to accept your requests. Less is more in the case of asking an favor of your members.
In order to make your reviews more engaging and trustworthy Make sure you ask to see a picture from your participants along with a link to their site or social media profile so your visitors can verify that the testimonials are genuine.
Text is great, however, Video is Better
Certain research say that using video on your landing pages could increase conversions by over 80percent, when compared with posting feedback in text format on your site.
Think of members you've worked closely and developed an effective relationship. Especially those you know have gotten great results from your content. This is a great opportunity to hit up to get a testimonial video.
Think about reaching at these individuals.
They put your review request at the top of your list and make it super fast and simple for less tech-savvy to make review requests.
Consider offering reviewers a reward to in submitting a video.
Publish the Testimonials On Your Website
The last thing to do is ensure that you post the feedback as soon as they receive the feedback.
Don't delay until you've had multiple responses from your members. Instead, you should put this useful material to use right now.
If the initial comments you get don't seem to be very impressive, as long as they're positive, you should publish these testimonials on your site.
They can be replaced later, once you've refined your process for getting feedback, and you've started receiving impressive feedback.
Alternatively, you can utilize the specifically designed testimonials plugin to create a new page and include the comments with plain text.
When publishing the reviews, make sure to include as much information as you can like the complete name of the person who wrote it, a photo, and the address of their website or the link to their Facebook profile so that your visitors can verify for themselves who the testimonial is from.
Make sure you get the approval prior to publishing your testimonial, especially if the author has edited the content.
Finally, don't just create a page for your reviews and then store all your feedback there.
You can instead publish your most valuable comments on the home page of your website and on your signup webpages.
When you display your praiseworthy testimonials in the center of your page they can be displayed in the areas where they're most beneficial to increase the number of members on your site for example, in the section where you ask your visitors to take action and sign in or input their payment details.
Final Thoughts
I hope these suggestions about getting testimonials and using them to promote your membership site are helpful.
You should now be ready to start effectively asking for comments from your customers and then publishing it so it can have the biggest positive impact on your membership site's conversion rates.
If your site's membership program has yet to sign up its first clients, you could always consider offering free access to your program in exchange for genuine feedback.
Even though you're not likely to earn revenues directly from the members, their opinions will be valuable in marketing your membership site.
Are you ready to start soliciting feedback from your members? Share your thoughts in the comments!