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However, hold on... How will you sell?
Deciding on the area you want to concentrate your company's efforts is a daunting task We're here to help. We've put together a four-step guide to help you create and market the right content for your business.
1. Look in the mirror
Your choice of a specialty is contingent upon your area of knowledge. Do you know the best in a particular area, like cooking gambling, investing or cooking? What do you like doing in your spare time? What is something you are passionate about?
With the answers to these questions in mind then you'll get a much clearer understanding of the value you bring into the conversation. Then, you'll be able to go deeper into topics that you are most familiar with, and exclude the ones which you're not interested in. Check out The Product Creation Masterclass on CreatorU to refine your product ideas.
2. Check out your possible rivals
When you've decided on a general topic, make an inventory of the buzzwords and phrases someone might be using to explain the topic. Then go to Google and conduct some further research. You'll learn what other online businesses are doing to market on this subject, as well as see their most popular products. This will give you insight into the practices of profitable businesses in your area, as well as help you stay clear of an over-saturated market.
Review The "Zero to Sales" Training Webinar for CreatorU to find more detailed guidance.
3. Find your niche on the market
When you've researched similar companies and competitors, you should look for holes in content and solutions to solve customer problems which aren't addressed by competitors. Maybe, for example, you specialize in teaching customers cooking at your home. There are a lot of cooking websites available for free however how many of them offer customized meal plans? Do any of them meet the specific needs of a particular diet?
Your business should go after an area of the marketplace that requires your knowledge and expertise. The more targeted the market, the more relevant customers will be able to find your products and offerings. Watch Finding Your Hook on CreatorU for more information. more.
4. Put your plan into action
After you've narrowed your specialties, inspected your competitors, and identified your area of expertise, it's time to build your website and selling on . Take a look at The One Page Masterclass on CreatorU to learn more about the creation of your sales pages.
Do you want access to additional courses like the ones that we have shared? Sign up for CreatorU now to get access to expert-level guides and courses from the most successful creators.
This is what you've got!