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Google Analytics is a free online application that offers an outline for success in the world of digital sales. If you're unfamiliar with the marketplace, Google Analytics can seem like the most intimidating part of getting started. But, it's very simple to utilize when you have the proper guidance. Let's take a deeper review of the 5 essential things you should know about Google Analytics tracking for eCommerce sites.
1: It's Easier Than It Looks
One of the first things you need to be aware of while exploring the world of Google Analytics is that it seems complicated and complex. Truthfully, it is much simpler than you think.
Google Analytics launched in November of 2005. Since its inception, the platform has changed many times. The last 16 updates to the version are scheduled to be released by 2021. Each time a new version is released, Google Analytics becomes a little smarter and a lot more accessible to users. In fact, it takes only 3 steps to set up your eCommerce tracking with Google Analytics.
2: How Do I Set Up Google Analytics eCommerce Tracking?
Naturally, the procedure of insinuating Google Analytics into your selling platform will be contingent upon how friendly your platform is with the software. It is for websites, only 3 steps to do so:
- Allow Enhanced eCommerce Tracking within Google Analytics
- Embed the Google's Global Site Tag Into Your Products
- Enable Google Analytics eCommerce Tracking In Your Marketplace Settings
We have a complete guide (with photos) on setting up Google Analytics monitoring here.
3: Why Do I Need Google Analytics for my eCommerce?
The more info you have to drive your sales the more effective. Without accurate information, your online business can be selling without a clear direction. This tool helps sellers understand the way customers interact with their apps and websites. Google Analytics will tell you:
- How many views certain products had, helping you determine the best place to increase production.
- Where your traffic is coming via? Are users able to access your site through the links on your social media sites? or via an internet search? Knowing how your customers come across you can help you expand and enhance your sales strategies.
4 What is the Accuracy of Google Analytics eCommerce Tracking?
Ask the app not to record? Tracking is the fuel to Google Analytics' fire. If users disable cookies or opt-out of tracking, Google Analytics will go without their information. So, there's always a chance that your site has seen higher number of visits from customers than Google Analytics reports.
However, the data that Google Analytics can track is very accurate. The platform has an automatic filter that blocks bots and spiders (web crawlers operated by search engines) from information.
5: What Can I Get Help with Google Analytics?
offers paid services that you are able to access Google Analytics assistance:
- Grow: Our Grow membership level includes access to 1-on-1 support with professionals, and includes help with questions related to Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels, you have a dedicated professional who is assigned to your account. They will guide your Google Analytics setup or help to resolve any issues you might encounter using the system.
What About Google Analytics 4, Google Analytics
Like we said, Google Analytics is constantly evolving--and Google is currently going through an important platform change. The latest Google Analytics 4 offers updated privacy options, brand improved integrations, more efficient monitoring, and more intelligent insights fueled by Google's machine learning technology. Google's eCommerce platform can be used with Universal Analytics and the new Google Analytics 4. Watch out for our GA4 guide, which will be out in the near future.